Behind Nascar’s evolving strategy—what brands need to know
STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...
Marketing winners and losers of the week
Viral Pink Stuff cleaning brand gets a boost and Buick gains on Kendrick Lamar plug—plus why it was a bad week for Joan, Poppi and Tesla.
I lost 196,000 Virgin points because I didn’t receive ‘marketing’ emails
Last week I logged on to my Velocity account and was surprised to see that my points balance was showing as zero. I was planning to use my balance of 196,000 points to book a rewards flight to the UK ...