A clear content strategy helps modern marketers define their purpose and connect with people. Content plays a big part in ...

Inbound marketing helps businesses grow steadily because it focuses on attracting people naturally with helpful content.

The sanest and most applicable definition of strategy is the one set down by UCLA’s Professor Richard Rumelt: how you overcome the obstacles between where you are and what you want to achieve.

Because of the COVID-19 pandemic, social media has become more important in influencing consumer choices. Effective use of social media, which employs content, images, promotions, and influence from ...

Your corporate strategy and marketing strategy are two very different plans. The first is the playbook for where you want your business to go; the second lays the framework for how you will ...

Marketing strategies provide a set pattern for meeting marketing objectives, focusing on the firm's long and short-term business goals. Marketing strategies create roadmaps that include the steps ...

Marketing is the process of creating and delivering value-based arguments for your offerings. If you're not sure how to market your business, learn how.

Inbound marketing is a business strategy that centers around attracting leads via content and experiences that are curated just for them, thereby pulling potential customers to a company. The ...

Social Media Marketing Strategy: Definition, Conceptualization, Taxonomy, Validation, and Future Agenda. Journal of the Academy of Marketing science, 49, 51-70.

Moreover, as the economic environment changes at speed and marketing’s remit expands under pressure to deliver more with less, how long is any definition of excellence relevant anyway? For Dan Burdett ...