For years, social media users have shared what they describe as Netflix's original logo featuring black lettering and a ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

Having spent over a decade orchestrating experiential marketing campaigns, I’ve seen firsthand what works and what’s just noise.

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of ...

A single bottle sparked a movement. In 1995, GT Dave was just 15 years old when he started brewing kombucha in his family's ...

CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...

HR leaders are under increasing pressure to reduce these costs through innovative benefit strategies and employee engagement initiatives. However, due to budget constraints and small internal teams, ...

A great ad is more than just visuals. Have you ever watched a beautifully shot commercial that felt off? Chances are, the ...

While the human touch is a must-have in this trust-based business, utilizing technology, particularly digital marketing, is critical for companies that aspire to growth.

Operator Welcome to the fourth quarter 2024 Arista Networks financial results earnings conference call. During the call, all participants will be in a listen-only mode. After the presentation, we will ...

Rocket Cos. added a live in-stadium sing-along to its Super Bowl commercial, betting that 'Take Me Home Country Roads' would ...