Inter Miami and San Diego FC were the only teams to release fully new kits, but ahead of the league's 30th season, some teams ...

Forget the small change for UFC and NFL: taxpayers hand billions of dollars to high-profile and elite sports and get no benefits whatsoever.

MUMBAI: It’s a giga merger. Two of India’s leading brands fusing into one. Can the branding, the logo, and brand ident  that ...

MANILA, Philippines — When the PBA Commissioner’s Cup semifinals fire off on February 26, the competing teams will start sporting a different league logo than the one that fans are used to.

The Gillette logo will replace that of UnitedHealthcare, which became the Revolution’s first (and to date only) ...

Billy Wagner will be inducted into the Baseball Hall of Fame this summer with a Houston Astros logo on his plaque, the Hall made official Monday.

Clayton Kershaw was back on the field with the Los Angeles Dodgers on Tuesday in another sign the three-time Cy Young Award ...

Former world No. 1 tower runner Soh Wai Ching has secured a RM75,000 sponsorship from the MBPJ to support his bid to reclaim ...

Red Bull Racing has attracted a new major sponsor for the 2025 Formula 1 season. The team of Max Verstappen and Liam Lawson is joining forces with crypto-exchange Gate.io.

During Super Bowl LIX, Kansas City got a red background with a gold outline on the current score, while the Eagles feature ...

You don’t have to be an American football fan, or even an American, to have heard about the Super Bowl. For the NFL faithful, ...

Company, which agreed a six-year partnership with New Zealand Rugby, failed to pay first instalment of 2025 sponsorship deal ...