Apple is able to wirelessly update iPhones that are still in the box using a proprietary system called "Presto," and now ...

Apple is laying the groundwork to let stores update macOS on sealed Macs wirelessly before sale, mirroring a system it ...

This looks like something new.) The most likely explanation is that it’s a cheap MacBook based around the A18 Pro iPhone ...

Apple rolled out an internal "Presto" system that allows iPhones to be updated without taking them out of their sealed boxes.

Apple's traditional back-to-college and university promo has now rolled out - here's what you could get if you buy a new Mac or iPad ...

Many older iPhones have also had their trade-in values cut, alongside the iPad Air, Apple Watch Ultra (both 1 and 2) and Apple Watch Series 5. All Macs are now worth less, with the Mac Studio taking ...

Update: Heads up! Amazon has now price matched: AirPods Pro 2 now $100 off via Amazon at $149 (Reg. $249) – this is the best ...

The new products are said to be part of Apple's push to get back to more consistent revenue growth following the iPhone ...

Apple wants to expand the technology that allows the company to update iPhones while they're still inside the box to Macs.

Apple rarely discounts its devices. But Prime Day is the best time to find deals on MacBooks, Apple Watches, and more.

Apple is developing many new M5 and M6 Mac configurations, and we now have exclusive details on exactly what the company is ...

At the moment, the Apple Support app lets you talk to a real-life Genius Bar member about issues with your products, and ...