A closer inspection of the new Mazda logo reveals why it was so well received, with a simple yet striking black outline ...

Notably, the "strikethrough" also appears in the new "leaper" logo, an evolution of the jaguar mascot that historically sprung forward as the hood ornament atop classic Jaguar cars. The new ...

Jaguar’s transformation started with the reveal of its new brand identity featuring an all-new logo – Jaguar calls it a device mark – as part of its exuberant modernism creative philosophy.