Kit deals rarely reduce in value when on-field performance improves, so Liverpool are set up nicely ... with Kodansha and Carlsberg extending their existing partnerships. Retail also achieved ...

In-depth analysis of Liverpool's economic situation from The Athletic's new specialist football finance writer ...

Liverpool home kit for 2025/26 is going to bring big change ... Where the 2006-07 shirt had the iconic Carlsberg sponsorship, next season’s strip will again be sponsored by Standard Chartered.

Liverpool recently announced that ... it feels fitting to start with one of their best kits in recent times. Complete with ...

and they will not be short on inspiration when it comes to past Liverpool kits for future collections! The report suggests early 2026 as a possible release date and the original Carlsberg sponsor ...

Liverpool have secured a significantly enhanced kit deal, reaffirming their position among football ... and Orion Innovation—alongside extensions with Kodansha and Carlsberg—have bolstered the club’s ...

Then flash forward to Carlsberg, and it's much the same – fan favourites that now represent eras of success and some of the best players to have ever worn Liverpool kits. The adidas x Liverpool ...

In the image above, you can see the first introduction of club sponsor Carlsberg ... how they presented ‘Liverpool’ on the ticket – changing almost as often as the kits did!

But the Reds will look different next season regardless. Indeed, Liverpool will also be changing kit suppliers this summer after the club announced a switch from Nike to Adidas earlier this year ...

Alleged images of Liverpool's 2025/26 home kit have already surfaced online, hinting at a retro design for next season. Numerous 'leaks' of the revamped kit for the upcoming season have been ...