Kit deals rarely reduce in value when on-field performance improves, so Liverpool are set up nicely ... with Kodansha and Carlsberg extending their existing partnerships. Retail also achieved ...

Unlike the 90s when Carlsberg graced the jerseys, the upcoming kits will continue to feature the Standard Chartered logo, maintaining a partnership that has become synonymous with Liverpool’s ...

Adidas and Liverpool are reportedly set to pair up ... Crowns Paints kits in the 80s to the some of the infamous Carlsberg kits of the 90s and 00s. Now the manufacturer is looking to produce ...

Liverpool home kit for 2025/26 is going to bring big change ... Where the 2006-07 shirt had the iconic Carlsberg sponsorship, next season’s strip will again be sponsored by Standard Chartered.

Alleged images of Liverpool's 2025/26 home kit have already surfaced online, hinting at a retro design for next season. Numerous 'leaks' of the revamped kit for the upcoming season have been ...

Adidas and Liverpool are reportedly set to pair up once again next season as the German outfit swept in with a deal after four years of Nike rule. Adidas has created some of the most iconic kits ...