Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

Super Bowl ads create a moment, but that moment lasts about as long as it takes someone to refill the nachos bowl.

The collision involving a Jaguar XF happened on Mounthooly between its junctions with Canal Street and King’s Crescent at around 9.40am on Thursday. Emergency services attended and the pedestrian was ...

Entries close soon for a chance to win a glorious slice of 1960s nostalgia - and tickets are less than the price of a cup of coffee ...

In an audacious rebrand, Jaguar unveils the Type 00 in Miami, an electric concept car that upholds the British automotive ...

The UK's largest luxury car maker, Jaguar Land Rover (JLR), says it will invest £65m ($81m) to expand its bespoke paint ...

The controversial campaign debuted with a teaser ad featuring brightly dressed models but no cars and was described by Jaguar’s managing director, Rawdon Glover, as “bold and disruptive”.

instead of, “Where can I buy it?” Consider last November’s ultra avant-garde Jaguar ad. Instead of asking, “Where’s the beef?” we were left wondering, “Where’s the car?” ...

Pilots who have spent a lot of time and effort in search of the right Bonanza should consider this well-equipped 1999 example ...

The car's theft was widely reported on social media and in car publications, which generated several leads as to where it ...

At The Drum’s Predictions event, CMOs at The AA, Currys, Unilever and Lipton Teas shared the challenges of marketing a heritage brand.