Micro-influencers are reshaping digital marketing by offering brands higher engagement, authenticity and cost-effective reach ...

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

Influencing's third decade marks a gendered difference in digital entrepreneurship as the industry strays from its roots in fashion and style. As the industry transforms, will we remember a time when ...

Explore 50+ statistics on casino marketing and gambling ads in 2025. Discover spending trends, social media impact, and ...

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. Influencer marketing continues ...

Explore the darker side of influencer marketing and its impact on consumer well-being and mental health in today's digital ...

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. Influencer marketing continues ...

Influencer marketing has emerged as a pivotal player in this dynamic landscape, captivating 63% of younger consumers. Moreover, the rise of social commerce is undeniable, with 42% of consumers ...

The MarketWatch Guides team analyzed data from the NICB and NHTSA to uncover trends in recent car theft statistics. We also spoke to experts about factors that contribute to car theft and methods ...

With the rise of social media, influencer marketing has become an effective marketing approach for brands to use to promote their products or services. From investing in Instagram influencers to ...

AvatarOS is betting that AI can supercharge the market for virtual influencers. Founded by Isaac Bratzel, the startup is building digital avatars for social media, gaming, apps, and other ...

Marketing today suffers from a trust deficit. According to a Nielsen report, 92% of consumers trust recommendations from individuals over brands. However, the celebrity-driven influencer economy ...