The Mumbrella360 session catalogue continues to grow, with new sessions confirmed for the agenda. Topics include unlocking ...

The digital-first approach is no longer enough. Consumers are fatigued by overproduced campaigns and AI-generated content.

Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest developments at the intersection between brands and the creator economy, including new partnerships ...

The total number of influencers has surged to 4.06 million in 2024 from 9.6 lakh in 2020, reflecting 322% growth, reports The Economic Times.

Leaders in the Influencer marketing space share whether India is lagging in the adoption of virtual influencers compared to ...

The role of influencers in marketing has evolved dramatically over the past decade, but in 2025, one factor is set to dominate the industry: Trust. Against the backdrop of Mark Zuckerberg’s latest ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ...

China has introduced strict regulations requiring mandatory labelling of AI-generated content. It’s a part of the Chinese government’s plan to tackle rising concerns over misinformation, fraud ...

In today’s digital world, the rise to dizzying heights is as swift as the fall to new depths. Such is the case of YouTuber Ranveer Allahbadia, who had made quite the name for himself with his podcast.

Australia is reviewing the visa status of an American content creator who posted a video of herself taking a baby wombat away from its mother. In the now-deleted video, Sam Jones is seen picking ...

Social media is redefining how consumers discover and trust products and companies, brand leaders said at a March 9 event at Axios House SXSW. The big picture: Gone are the days of solely relying on ...

Content creators are hiring for a number of jobs on their teams and production staff. The creator economy's growth has increased demand for roles like video editors and scriptwriters. YTJobs saw a ...