Web2 marketers have long had tricks to track down and "acquire" (in ad speak) likely customers. But Web3? Not so much, says ...

One of the most significant trends driving change in the technology industry in recent years is the move to consumerization ...

In some of its key markets, Textron's products are far and away the most common version in use. Part of the company's strategy is to provide ongoing service and parts for its back catalog of vehicles.

New research in Marketing Science has found that 95% of sponsored influencer posts on Twitter (now X) are not disclosed.

As the creator economy matures, the most forward-thinking brands are rethinking their approach—not as buyers of influence, ...

Close your eyes and pretend you are a brand marketer being tasked with building a best-in-class creator roster. With more ...

What a wild 24 hours it’s been! Everyone and their mother, including Amazon, AppLovin and the founder of OnlyFans, threw ...

A new report from Collabstr, based on over 15,000 influencer collaborations using first-party data, reveals a surprising ...

The Trump family has seized a staggering 75% claim on World Liberty's token revenues, transforming the decentralised dream of financial freedom into a family treasure hunt that leaves token holders ...

Tariffs Set Off Wall Street’s Steepest Plunge Since 2020 LIVE S&P 500 Is Down Almost 5% as Trump’s Moves Stun Markets Eight oil producers follow President Trump’s tariffs with a surprise ...