In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. Influencer marketing continues ...

Explore the darker side of influencer marketing and its impact on consumer well-being and mental health in today's digital ...

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a ...

YAAP recently published an in-depth report that sheds light on the current state of influencer marketing. The report reveals insights from 50 chief marketing officers (CMOs) and several leading ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Daisy is a new creator economy startup that rewards influencers with points for engaging with brand campaigns on social media ...

Marketing teams that are able to identify these intersections of social media, society and more will be able to anticipate ...

Leaders from Creator and Gen3 Marketing discussed how UGC, AI and social platforms like Pinterest are reshaping creator ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ...

The biggest spenders in influencer marketing this IPL will come from the entertainment and streaming sector (30%), followed ...

Booking an ad campaign with social media influencers is currently not exactly easy. For starters, influencers' approaches to ...