At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content ...

By putting content at the core of its ecosystem, Shopee is helping brands and creators connect with audiences more meaningfully—and convert with impact.

In the evolving landscape of digital marketing and fashion photography, the choice between automated tools like Botika AI and comprehensive services such as AI solutions offered by AI Influencer ...

New research in Marketing Science has found that 95% of sponsored influencer posts on Twitter (now X) are not disclosed.

As the creator economy matures, the most forward-thinking brands are rethinking their approach—not as buyers of influence, ...

A new survey by iCubesWire reveals that IPL influencer marketing is driving strong consumer engagement, trust, and even ...

New research in the peer-reviewed journal Marketing Science has found that 95% of influencer posts on Twitter (now X), which are sponsored, are not disclosed.

The best influencer marketing platforms can help brands streamline process of discovery, campaign management, and performance ...

With more influencers and creators vying for work than ever before, you can stand out by mastering these skills.

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

I f–king know him, he was never on the left. It was a marketing scheme,” the 20-year-old claimed, adding that Musk’s Tesla ...

Ryan Stern is the CEO and head of brand partnerships at Collectively, a leading global influencer marketing agency.