With so many agencies promising results, it can be challenging to identify which ones truly understand your industry, target ...

For small businesses, influencer marketing can be especially powerful as a cost-effective way to connect to target audiences ...

What often gets overlooked in the "rational" world of B2B marketing is the fact that buyers respond to compelling stories.

Influencer activities in the European Union may be deemed unfair market practices, potentially harming the brands they ...

Marketers battle for consumer attention in cluttered digital world. Influencer marketing boomed but now faces saturation. Gamified influencer content offers a novel solution, boosting engagement and ...

Little wonder then that brands looking to cash in on the cricket fever are exploring influencer marketing as an alternative ...

The ABG Influencer Marketing Committee's, Jochen Bischoff and Marie de Ducla discuss transparency and the future of ...

The government’s proposed $1 billion investment in influencers is a win-win situation for the creator economy, especially for ...

Creators are driving engagement not just about IPL matches and young stars, but also about life off the field.

These advancements promise to streamline influencer matchmaking, but they also raise a key question: Will agencies ...

At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...