With so many agencies promising results, it can be challenging to identify which ones truly understand your industry, target ...

For small businesses, influencer marketing can be especially powerful as a cost-effective way to connect to target audiences ...

What often gets overlooked in the "rational" world of B2B marketing is the fact that buyers respond to compelling stories.

Influencer activities in the European Union may be deemed unfair market practices, potentially harming the brands they ...

Marketers battle for consumer attention in cluttered digital world. Influencer marketing boomed but now faces saturation. Gamified influencer content offers a novel solution, boosting engagement and ...

Little wonder then that brands looking to cash in on the cricket fever are exploring influencer marketing as an alternative ...

The ABG Influencer Marketing Committee's, Jochen Bischoff and Marie de Ducla discuss transparency and the future of ...

New research in Marketing Science has found that 95% of sponsored influencer posts on Twitter (now X) are not disclosed.

At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

Stay ahead in the digital marketplace with essential marketing strategies for online retailers in 2025 that drive conversions ...

AWISEE has recognized the shift in marketing trends and expanded its reach to a global scale, with a strong focus on the US ...