With or without TikTok, influencer marketing will live on because it's built on platforms where buyers spend their time. The ...

Foster School of Business third-year students Jackson Fay and Daniel Molnar, have developed an influencer merchandising ...

TikTok has unveiled its Discover List for 2025, featuring 50 creators from around the world who are redefining culture and ...

Marketing and branding in Nigeria have undergone a remarkable transformation over the decades. From the days of hand-painted billboards and radio jingles to the modern era of social media influencers ...

Betar US is going after pro-Palestinian activists — and also pro-Israel advocates whose tactics it deems overly timid.

A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.