Marketing and branding in Nigeria have undergone a remarkable transformation over the decades. From the days of hand-painted billboards and radio jingles to the modern era of social media influencers ...

Operator Good morning, and welcome to the Oatly fourth-quarter 2024 earnings conference call. [Operator instructions] Please note, this event is being recorded. I would now like to turn the conference ...

Market Growth: Influencer marketing is projected to grow 12.12%, reaching $22.2 billion by the end of 2025. Creator Economy Expansion: The global creator economy is forecasted to soar from $191 ...

TikTok has unveiled its Discover List for 2025, featuring 50 creators from around the world who are redefining culture and ...

If you were to go back in time a few years, Elon Musk had a sterling personal brand. He was an innovator, a genius who brought new ideas to solve the world’s problems. Someone who worked for his ...

A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.

Betar US is going after pro-Palestinian activists — and also pro-Israel advocates whose tactics it deems overly timid.

Foster School of Business third-year students Jackson Fay and Daniel Molnar, have developed an influencer merchandising ...