Molson Coors' CMO breaks down the 'MUSCLE' framework she says makes a great Super Bowl ad
From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.
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Inaugural Superbowl Soberride Launched
Offered by the nonprofit Washington Regional Alcohol Program (WRAP), the inaugural 2025 Super Bowl SoberRide® program will be in operation beginning at 8 p.m. on Sunday, Feb. 9 and operate until 4 a.m ...
Anheuser-Busch’s CEO asks for beer brands to be labeled ‘American’ not ‘domestic’
Brendan Whitworth, U.S. CEO of Anheuser-Busch, wants to drop "domestic" from the marketing of his company's beers and instead ...
Anheuser-Busch CEO Wants To Rename 'Domestic' Beers As 'American' Beers
CEO Brendan Whitworth wants to change the term used to classify brews like Budweiser and Bud Light – "domestic" beer – to a more patriotic "American" beer.
Budweiser Pushing To Replace ‘Domestic’ With ‘American’ On Beer Menus Across The U.S.A.
If you pick up a beer menu at a bar or restaurant in the United States, there's a solid chance the ones  made in America will ...
Carlsberg expanded its business, thanks to the brewer’s bet on non-alcoholic drinks—but it may have to slow down in 2025
CEO Jacob Aarup-Andersen said that Carlsberg's game plan "is to have a broad portfolio of brands with alcohol-free line ...
Cannabis Giant Tilray Doubles Down On Its Beer Business With New JetBlue Partnership
Tilray (TLRY) expands its craft beer strategy as JetBlue (JBLU) adds Montauk Brewing's Surf Beer to all flights.
Beer Maker Carlsberg Reports Profit Growth at Top End of Guided Range
LONDON (Reuters) -Danish brewer Carlsberg said its annual organic operating profit grew by 6%, at the top end of its guidance ...
Where is your favorite beer made? What Donald Trump's tariffs would mean for Mexican beers
The most popular beer in the country is brewed in Mexico. Here's how President Trump's tariffs could affect U.S. fans of ...
50 Brands Will Advertise At Super Bowl 2025: Here’s The Full Commercial Lineup
Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by ...
From Johnnie Walker to Corona beer, major alcohol firms could face tariff hit
Makers of alcoholic beverages such as Johnnie Walker whisky and Corona beer could be caught in the crosshairs of a potential ...
AB InBev details latest R1.34bn share repurchases
Anheuser-Busch InBev, the group with more than 500 beer brands globally, on Tuesday reported the purchase of more than 1.47 ...