The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

For an investor pitch to be successful, it needs not only facts, stats and figures, but powerful storytelling.. Here's how to ...

A mural commissioned in 1503 for the Palazzo Vecchio in Florence has been the subject of controversy and debate for more than ...

That day, I learned an invaluable lesson: Persuasion isn’t about perfection. It’s about connection. It’s not about dazzling with tricks but about reaching people on a human level.

Persuasive design sounds like a dark art, but it's really nothing new. To keep you hooked. Game designers use the same tried and true methods perfected decades ago by another big money industry.

A new study argues that Jackson Pollock embedded secret images in his paintings, which can be decoded to understand his ...

Newly released satellite imagery shows Israel Defense Forces (IDF) construction taking place within the demilitarised buffer zone that separates the Israeli-occupied Golan Heights from Syria.