Think of it as an impulse purchase you'll be really really glad to have when *the* moment finally arrives. View Entire Post › ...

As someone with dark skin, I wanted to create a guide that shares the hair dye colour options that truly complement our skin ...

From Madhuri Dixit to Pragya Jaiswal, take Eid outfit ideas from these actresses, from elegant suits to color full dresses.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

“Stranger Things” actress Millie Bobby Brown, 21, made a dramatic hair change, swapping her platinum locks for her original ...

Millie Bobby Brown attended the Miami Open with husband Jake Bongiovi and Bon Jovi, where she was spotted with a new dark ...

Are your grays coming in? Well forget about hiding ‘em. Here are tips and tricks on gray blending for dark hair, according to ...

A precious pink cardigan, worn over a delicate lace cami like the one below from Róhe, balances out the skirt’s vivid print.

Aligning your style with the seasons is the best part about womanhood. Rebirth is a girl’s nature, and the easiest way to do ...

Over its four weeks, we covered hundreds of shows, delved into new and old designer collections, boldly stationed ourselves amid backstage beauty chaos, and frantically ran from one show to the next.

Now is the time to bag a significant discount on some of the biggest names in beauty, including Jo Malone and Charlotte ...

Forget double denim, this season is all about pink-on-pink manicure designs. Here’s some nail inspiration for your next ...