Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...

A good purple shampoo is a form of hair toner that ... recommended one to three minutes (we opted for a minute and a half). Our hair was left feeling salon-fresh, perfectly toned and with a ...

One popular style – half-up half-down hair – has also been trickling back into the rotation, favoured by women of the moment Hailey Bieber, Jennifer Lopez, Sydney Sweeney, Rihanna and HoYeon Jung.

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.

The daughter of rock legends Ozzy and Sharon Osbourne has opted for a dramatic change after becoming known for the dark purple hair she sported for half a decade. But this isn’t the first time ...