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Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

There was a lot more to think about in 2024 than the simple math of revenue and profit growth. Click here for more on ...

Sundar Pichai, the CEO of Google, said Google is starting to test powering AI Overviews with Gemini 2.0. Well, we may be starting to see some of that in the wild, with much deeper and detailed AI ...

In today’s competitive digital world, IT companies must go beyond traditional marketing strategies to establish a strong ...

Building a brand image is essential for long-term growth in the business world. Experts help companies articulate their core brand values and establish their market positioning.

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In today highly competitive market businesses in the UK need to leverage digital marketing strategies that go beyond just social media posts and email campaigns With an increasingly digital audience a ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Discover how Perplexity Pro’s DeepSeek R1 integration transforms AI search and reasoning for professionals with advanced ...

SEO is short for search engine optimization. In terms we can all actually understand, this means making search engines (like ...

Google has once again expanded the reach of its site reputation abuse policy, beyond the US enforcement from from May and beyond limited European regions last week - we are now seeing enforcement in ...