Digital natives and masters of discernment, Gen Z is reshaping how brands engage with their audience. Raised in an era of ...

America's youth are not focused on fame and fortune, as stereotyped, but on personal safety and kindness, a study revealed.

Actor Lauren Graham sits down with TODAY’s Jenna Bush Hager and guest co-host Ciara to discuss her new show “The Z-Suite” ...

Thanks to internet girl crush Tate McRae the divisive hair trend is back, says Maddy Mussen. Here’s how to wear it — if ...

Gen Z and millennials are ditching career ambition for balance post-COVID. What's behind this shift—and is it permanent?