Roblox Corp. is partnering with Alphabet Inc.’s Google to offer ads that encourage player engagement, marking a significant ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale ...

The Roblox team has been making various changes recently, but the newest one involves Google and the ads that are in the game ...

Roblox has partnered with Google to expand its immersive advertising efforts, including its rewarded video ads product.

Just when you thought that Donkey Kong Country Returns HD was out of your mind, a new "ad" comes out to put it right back in.

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google ...

Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups. Through the collaboration, ...

While video games began as a source of entertainment, they have since embedded themselves into the fabric of pop culture, mostly through movies and television.