the man who claims to have invented Flamin' Hot Cheetos while working as a janitor at a Frito-Lay factory in California in the late 1980s. While Longoria's film highlights the rise of Montañez ...

The newest Doritos variety adds Korean-style BBQ flavors to the Flamin' Hot chip lineup. We tried this before its debut for ...

and they've recruited a flamin' hot celebrity spokesperson to help them celebrate! Frito-Lay, the company behind the über-popular flavor, is bringing two of its iconic brands together — Cheetos ...

Flamin' Hot charts the (fictional) development of the spicy Cheetos flavor from Richard learning the ways of Frito-Lay, to calling on his wife for perfectly peppery recipes, to relying on his kids ...

Frito-Lay announced on Tuesday that the popular cheesy ... Here's what to know. The flavor, Cheetos Flamin' Hot Dill Pickle, blends "the timeless tang of dill pickles with the hit of heat Flamin ...

There's just one problem: Montañez didn't invent Flamin' Hot Cheetos, according to interviews with more than a dozen former Frito-Lay employees, the archival record and Frito-Lay itself.

Per the official press release: “FLAMIN’ HOT is the inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the ...

Montañez didn’t, wowing Frito-Lay’s CEO and executives with his enthusiasm and innovation. His idea – Flamin’ Hot Cheetos – was universally beloved and tested well among Latinx communities.

A Pokémon-shaped Flamin’ Hot Cheeto nicknamed “Cheetozard ... Cheetos, the snack brand owned by PepsiCo subsidiary Frito-Lay, responded to Goldin’s Instagram post about the sale with ...