Super Bowl airtime doesn’t come cheap. In fact, this year companies spent $8 million for 30 seconds of screen time at a Super ...

Ram's action-packed spot in the Big Game, "Drive Your Own Story", shined a spotlight on freedom and power of choice for truck ...

The automotive digital creator behind "Innov8 Design Lab" (aka "innov8designlab" on social media) has prepared something CGI ...

Jeep's 2025 Super Bowl commercial stars Harrison Ford playing on Americana. "Freedom is for everybody. But it isn't free, ...

The actor who soared to prominence more than 40 years ago with "Raiders of the Lost Ark" used his latest foray into Super Bowl commercials to offer up chestnuts on life and values and, as many are ...

Ford CEO Jim Farley did not mince words while explaining some of the drawbacks of fully electric large SUVs and trucks.

CEO Farley says extended-range EVs work better for large cars and trucks; Tariffs on Mexico and Canada are okay for Ford if ...

"Customers have shown that they will not pay any premium for these large EVs," Farley said in an earnings call.

Heavy-duty EVs only make sense for Ford’s commercial customers, Farley said. Commercial customers can charge electric delivery vans and work trucks at depots, and don’t have the same range ...