Influencer marketing can help tourism industry mitigate waste, pollution
Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to engage in pro-environmental behavior to help mitigate waste and pollution, ...
The backlash to Poppi's Super Bowl ad is part of a bigger problem facing brands
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
MIT Technology Review1d
Your most important customer may be AI
As people rely more and more on AI for recommendations on everything from product purchases to trip planning, brands are ...
Pew Research Center1d
No consensus on who comes to mind when Americans are asked to name a news influencer
In an open-ended question, we asked U.S. adults who say they regularly get news from news influencers to name the first one ...
Demand Gen Report1d
How B2B Marketers Can Break Through with Influencers, Client Success Stories and Captions in 2025
The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...
Firing civil servants and dismantling government departments is how aspiring strongmen consolidate personal power – lessons from around the globe
A well-functioning bureaucracy is an organization of highly qualified civil servants who follow established rules to prevent abuses of power. Bureaucracies, in this way, are an important part of ...
Gen Z is "de-influencing" on social media
De-influencing is Gen Z’s way of fighting back against consumerism, but it’s also a wake-up call for the influencer industry.
Streamline Influencer Marketing Campaigns in 2025 with Aha Ads
Learn how AI-powered tools are reshaping influencer marketing strategies, driving ROI, and fostering authentic creator ...