Sales is all about the art of closing the deal. Behind the curtain, that means a lot of patience, persuasion and persistence.

The sunk cost fallacy is our tendency to continue with something we’ve invested money, effort, or time into—even if the ...

You've probably fallen for this costly psychological trap without realizing it. Learn why we can't quit failing ventures—and how to escape.

Example of the Sunk Cost Trap Jennifer buys $1,000 worth of Company X’s stock in January. In December, its value has dropped to $100 even though the overall market and similar stocks have risen ...

Traditional cost-benefit analyses treat wetland restoration as a one-off expense with fixed returns. New research shows this misses long-term climate and biodiversity benefits.

Timing matters for wetland investment Traditional cost-benefit analyses treat wetland restoration as a one-off expense with fixed returns. Our research shows this misses the bigger, long-term picture.

A brief but explosive boom in data center construction just before the arrival of DeepSeek has left investors high and dry.

The “fail fast” mantra is often meant to encourage experimentation and reduce sunk-cost bias. It works when you’re testing ...

The human mind, a marvel of complexity, is also a master of self-deception.We plan, deliberate, and analyse, yet our choices ...

The fact that Israel has now launched successive rounds of air assaults on Iran and in turn incurred losses of its own – as of June 17, at least 24 Israels have been killed in I ...

For example, coastal mangroves initially store a modest amount of carbon while seedlings develop. But as root systems establish and capture sediment, there is a critical threshold when carbon ...