Hundreds of college football players have signed group licensing agreements for their likeness to be used on video games in what is expected to be the single largest commercial deal in the industry’s ...

STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

AI tools like Google Gemini 2.0 can provide new insights for offensive and defensive plays for coaches to implement into ...

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Subscribe to Sky Sports to watch live, or stream on NOW. You'll need a subscription that includes Sky Sports Football. A chance to relive a classic match from the Scottish Professional Football ...

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