The wedding season is all about looking and feeling your best! Whether you’re going for sleek, straight styles or glamorous ...

Because unlike curling irons, styling wands or even our beloved Dyson Airwrap, hot rollers are hands-free once you put them ...

Married at First Sight UK star Emma Barnes shared her panic following a hair transformation, likening the look to a boyband from the 1990s. The star appeared in the ninth season of the E4 reality show ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The best Valentine's Day gifts for her will pamper your loved one in style, indulge her sweet tooth and add a little sparkle ...

Pearls are not just for formal occasions. They're being reimagined in bold, contemporary designs that fit seamlessly into ...

We reached out to an Oslo-based, certified cool girl, Maren Schia, to find out. Ahead, she offers an in-depth look at her beauty routine, shares her take on the Norwegian beauty philosophy, and even ...

Enter: the Aire 360. This three-in-one styler is similar to the Dyson Airwrap and Shark FlexStyle, but at an even more affordable price during the current promotion (a total savings of $90!). Getting ...

A magical liquid blush from Rare Beauty to give you the blush of your hopes and dreams. It's easy to blend, pigmented, and *soo* pretty. Sephora I use this blush on a daily basis, and it's everything ...