As a beauty editor, I’ve tried tons of premium haircare products — serums, shampoos and stylers. But the one hair tool I ...

With the excitement of Coldplay’s concerts in the air, it’s the perfect moment to amp up your style game. Show off bold, playful, and effortlessly cool hairstyl ...

Then I started testing their recommendations for myself, including a TikTok-viral Dyson dupe and the best curling iron for beginners. Update on January 14, 2025: Updated prices and checked stock ...

Over the course of several weeks, we extensively tested and evaluated top contenders to round up the best blow dryer brushes.

To show just how well you understand your partner, here are five ideas tailored to each of the five love languages — AKA, how someone gives and receives love and affection. Through words of ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Tried and tested, here are nine of the best hair straighteners, chosen for every hair type by celebrity hair stylist Katie ...

If you're loyal to your Dyson Airwap or ghd Chronos ... I find them so much quicker to use than curling tongs or straighteners., and they're also generally more affordable and better for the ...

Whether you’re after a budget blow-dry or a luxury upgrade to keep your locks in tip-top condition, our testers have found the very best hair dryers to suit all strands and curl ...

Mini hair straightener market size was valued at USD 2.9 billion in 2023 and is projected to grow at a CAGR of 5.3% from 2024 to 2032. As part of the broader hair styling industry, the mini hair ...

NO After testing the Dyson supersonic nural on afro hair for ... As someone who took years of practice to finally get the hang of a curling iron, I can confidently say the Revlon one-step is ...