Winning The Drum Awards for Content in the CPG/FMCG category was Gameloft for Brands for a digital experience it created for ...

and you can scan each toy's box with a smartphone or digital device to unlock a "digital game experience," McDonald's says.

We've written before in our roundup of Disney animation secrets about how Pixar used AI spiders to create the cobwebs for Toy ...

Toy dolls made by Mattel in promotion with the upcoming film "Wicked," link to a pornographic website on the packaging.

A Wyomissing company is preparing to kick off a toy drive to benefit kids in need. FXV Digital Design will begin its sixth ...

The company has also collaborated with entertainment company Doodles for a digital campaign through its McCafé line ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

Pops Toys, located at the Cosmopolitan Lifestyle Centre in Northmead, recently celebrated its 21st birthday with its owner, ...

Tickets for the 74th Spielwarenmesse, the Nuremberg International Toy Fair, are on sale now. Trade visitors, journalists, and ...

Brad Paisley and Kimberly Williams-Paisley are hosting their second annual Toy Store and need help gathering 5,000 toys for ...

Bitcoin surged to a new record on Wednesday, reaching over $90,000, as the cryptocurrency market reacted positively to Trump's deregulation promise.

Star Wars Lego, Play-Doh and Taco Cat are among the toys predicted to be favourites this festive season. The must-have toys ...