Virat Kohli has often been targeted on social media for constant brand promotion, while deciding to not share personal ...

Salman Agha has promised to deliver a brand of "fearless cricket" as he becomes the fourth T20I captain for Pakistan since ...

India’s health ministry wants to ban promotion of tobacco and alcohol brands in the world’s most lucrative cricket tournament ...

Reliance Jio will charge users to stream IPL cricket matches starting at 299 rupees, ending two years of free streaming. The live event, set to occur from March 22 to May 25, will now be available on ...

Sachin Tendulkar actively tests products from his new brand, 'Ten X You', during the International Masters League, focusing ...

Saudi Arabia is looking to inject $ 500 million into a brand-new global T20 league. The league will follow a tennis grand ...

Global company 1xBet and famous South African cricketer Heinrich Klaasen, who plays in the IPL, signed a collaboration ...

Representative image The International Cricket Council (ICC) has announced a landmark two-year deal with Unilever’s personal care brands, including Rexona and Dove, marking the ICC’s first ...

Announced through a criiio cricket festival event in Dubai featuring 100 girls and coinciding with International Women’s Day, ...

Unilever’s personal care brands including Rexona and Dove, marking the ICC’s first dedicated commercial partner for women’s ...

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?