Leadership of digital IT marketing technology transformation falls under the expertise of Nishant Dave who brings extensive ...

Adobe Summit opens with the vendor unveiling its AI agent strategy. A new Brand Concierge application takes center stage, ...

In this regard, Adobe is following the lead of Salesforce, which dominates the customer relationship management software ...

Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.

CreatorDB presents a guide that breaks down the cost for influencer marketing, which covers Instagram, YouTube, and TikTok ...

Building an AI-powered content supply chain requires a clear vision, strategic restructuring, new skill sets and thoughtful ...

Learn how Stacker’s data-driven content strategy helps brands boost reach, build authority, and outperform benchmarks with strategic storytelling.

AI is a new horizon for small-business location-based marketing. You can use the technology to create personalized local engagements that increase foot traffic and sales while strengthening your ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

In today’s fast-moving digital world, businesses find themselves under pressure to keep themselves always ahead of their competition. It’s increasingly hard to manage everything related to digital ...

Alanna Strauss, Piper Heitzler and Campbell Torchin have joined CAA in the Media & Entertainment Partnerships department. The ...

Today’s search landscape isn’t just about optimizing for human readers—it’s about ensuring content is machine-readable, ...