Consumer spending drives the U.S. economy, with the wealthiest 10% of households accounting for 50% of consumption, driven by ...

For years, businesses have used AI primarily to analyze data, predict trends and inform strategy. Today, AI isn't merely ...

Quality assurance matters as much as convenience. Smart shopping involves verifying product quality before making a purchase.

Yotpo's research initiative analyzed 51 million product reviews across 20,000 stores to reveal what matters most to shoppers ...

As price sensitivity and private label adoption surge globally, consumers abandon brand loyalty in favor of value, quality ...

A belief in the almost mythical power of tariff warfare has been a rare constant in Trump’s business and political career ...

Dear Abby is written by Abigail Van Buren, also known as Jeanne Phillips, and was founded by her mother, Pauline Phillips.

These triggers often play a significant role in our decision-making process as consumers. For marketers, understanding them is crucial to crafting effective strategies that align with customer ...

If trained to ensure fairness and accuracy, AI can expand access to credit and reduce discrimination caused by human bias. If ...

Uncertainty fuels hesitation—especially with money. Learn why we stall, and how to build confidence with small steps, smarter ...

The veto aligns with President Trump's executive order on AI, which focuses on innovation and leadership rather than consumer ...

Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and ...