From the electrifying halftime show to celebrity-packed parties, discover how New Orleans will come alive during Super Bowl ...

The Super Bowl isn't just a game on Sunday. It'll involve a nearly week-long spectacle taking over New Orleans with non-stop ...

Diageo, one of the biggest, spent two years experimenting with 400 different recipes for an alcohol-free version of its Captain Morgan Spiced Gold rum. It recently bought Ritual, a non-alcoholic ...

Unsurprisingly, this brand would rather football fans congregate on a street named for the sugarcane-based spirit The post ...

In other activations, the NFL's official spiced rum partner will host a live concert at Rums Street Headquarters (on Bourbon Street) with Grammy winner T-Pain on Feb 8.

T-Pain will be performing at Captain Morgan's Super Bowl party, which will transform New Orleans' Bourbon Street into Rum Street.

Brands like Captain Morgan, Malibu, and Kraken dominate this segment. This category has been pivotal in introducing new consumers to the rum market. The demand for craft spirits has led to the ...

Even better, it’s quite easy on the wallet — especially in India, where you can grab a bottle of rum for INR 1000 or less. Here’s our pick of the lot. Sometime beginning in the mid-17th century, ...

Jac Morgan grew up in Brynamman and came through the Scarlets academy Club captain Jac Morgan has signed a new deal with Ospreys. Morgan has made 43 appearances for the region since moving from ...

This is due in part to effective marketing campaigns by Bacardi and Captain Morgan and to how much the drink changes based on the rum being used. Each type of rum brings something different to the ...