Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – ...

1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993 ...

1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993 ...

Every year, brands try to outwit each other with their Super Bowl commercials ... put an adorable golden retriever puppy and a majestic Clydesdale horse in one frame? A heartwarming romance. Budweiser ...

Commercials have long been a huge ... Here's a look back at all the USA TODAY Ad Meter winners: 2003: Budweiser, "Football-playing Clydesdales turn to zebra referee to review call on replay ...

Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.

From heartfelt callbacks to pop culture touchstones, this year’s Big Game advertisers are proving that sometimes, looking back is the best way forward. Hellmann’s is scoring big with nostalgia ...

But off the field, brands like Hellmann's and Bud Light will attempt to win the prize for the most memorable Super Bowl commercial ... Clydesdale horse in one frame? A heartwarming romance ...