Taking a page from social media, marketers increasingly taunt competitors by name to vie for young consumers’ attentions.

From ‘Envy, inequality and fertility’ to ‘Market size, trade and productivity’, using catchy three-part phrases in the titles of research papers can boost their citations, suggests a study.

NWSL expansion team BOS Nation FC will be changing its name after backlash to a marketing campaign it tried to launch back in ...

Today’s world faces competition because new companies enter the market daily. To distinguish their business from others, ...

Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one ...

As these brands borrow from the likeness of well-established brands, potential customers either feel confident in the counterfeit or confuse them entirely, mistaking the copycat for the original ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

making it difficult to keep up with who owns which car brands. As automakers slim down to become more profitable and efficient, we’ve seen storied names, such as Mercury, Oldsmobile, and Pontiac ...

Aam Aadmi Party MLAs were suspended from the House for three days for raising slogans of 'Jai Bhim ... motion has been proposed (by AAP)... The names of members of the assembly who want to ...

The owner of an independent business with the same name as Meghan Markle's As Ever brand has shared a major update. Meghan surprised fans when she announced she was renaming her American Riviera ...

With thousands of brands to choose from in an ever-expanding array of categories, uncovering the right franchise concept can prove complicated and overwhelming for prospective franchisees. Even ...