A tectonic shift is underway in the worlds of media and marketing—one that has gone largely unnoticed by mainstream observers ...

An in-depth look at how Kellogg marketing faculty and MBA students break down and evaluate ads during America’s biggest night ...

Q4 2024 Management View Dr. Charles Zhang, Chairman and CEO, highlighted that Sohu's Q4 brand advertising revenues met the high end of prior guidance, while online game revenues and bottom-line ...

DoubleVerify has released “content-level controls” for reels and feeds on Instagram and Facebook.The ...

He will be responsible for developing brand alliances for the production company's many award shows and other programming.

Oddity Tech disrupts the beauty industry by leveraging AI and data to enhance online shopping. Find out why I rate ODD stock ...

To unlock the full potential of AI, marketers must adopt the mindset of partnership—where AI is a collaborator, not a ...

Meghan Markle has seemingly been accused of using her children, Prince Archie and Princess Lilibet, for “advertising” by ...

The publisher of the Irish Independent is taking legal action against X, formerly Twitter, over “fake advertisements” on the ...

Andrew Klein is named President of Global Partnerships at AEG Presents; Warner Chappell promotes Gabz Landman to senior VP of ...

Kai Cenat’s AMP is set to launch a new skin care brand called TONE by AMP, and fans of the Twitch and YouTube influencers are stoked.

Over the last few years, lifestyle hotel acquisitions have been all the rage for some of the world's biggest hotel companies, including Hyatt and Hilton. Now, IHG is joining the fray with the ...