San Francisco businesses hope to capitalize as big events draw crowds to the city
San Francisco is hoping to see a boost in business this weekend as people pour into the city for Valentine’s Day dinners and ...
Why Jordan Brand sees the NBA All-Star Game as key to building culture and community
Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...
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CookUnity and Chispa bring heat and drama to Valentine’s Day marketing (literally)
Taking the term “food porn” to the next level, the meal delivery service partnered with travel and hospitality marketing agency Verb to transform a speakeasy located in Brooklyn’s DeKalb Market Hall ...
Amplifying Impact: How Condé Nast’s Mission Studio Brings Brand Values To Life
The proliferation of storytelling by and on behalf of brands can serve many purposes.  One more powerful purpose among them is the ability to communicate brand values and social impact. At the ...
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Steph Curry is the face of the All-Star Game with a bevy of activations
The Warriors' Steph Curry is the face and centerpiece of this weekend's NBA All-Star Game, through his branding and ...