TikTok has introduced them to new topics and trends they didn’t know they liked, building a globally connected, engaged ...

Aiming for brands that are still affordable but had their hay-day a decade or so ago (think Jane Norman, Karen Millen) means ...

This installment of Ad Age’s “Creativity Top 5” series looks at the best TikTok videos posted by brands over the past few weeks, which were certainly a chaotic time on the platform.