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‘Scary name’ for paint: Behr paint’s ‘Climate Change’ color raises eyebrows
On its website, Behr describes the paint as “an icy green ... “‘Climate Change’ seems like a really scary name for a paint chip of a wispy, moss-tinted white that would look great in ...
Behr Executive Says Maintaining Trust Means Making Customers' Lives Easier
Behr's SVP of global marketing told Newsweek that social media campaigns create a one-on-one dialogue with customers to build ...