Spending on influencer marketing is predicted to grow 14.2% year-over-year in 2025, more than social media advertising or digital advertising as a whole, according to predictions from research ...

How can a new beauty brand get noticed? By using Digital PR to engage with editorial sections of key media while also ...

By Ad Age Staff - 41 min 12 sec ago By Ad Age and Creativity Staff - 57 min 58 sec ago By Jack Neff - 1 hour 44 min ago 2 hours 55 min ago 4 hours 49 min ago By Ad Age Staff - 7 months 3 weeks ago ...

Here is what I learned from Neil Patel's recent video discussing why influencer content amplification outperforms traditional advertising.

With 47% of customers using Adblock technology, traditional digital advertising channels often have limited effectiveness. According to Bloomberg, $255 million is spent on influencer marketing ...