As the first day of school approaches for many, consumers are bracing for a financial hit due to impending tariffs set to ...

While families are planning to spend less on back-to-school shopping this year, the National Retail Federation predicts ...

Back-to-school shoppers are worried about the economy and tariffs and starting their shopping early, according to The ...

A National Retail Federation survey finds more back-to-school shoppers are starting early this year, and tariff concerns are ...

Trump’s so-called reciprocal tariffs are scheduled to go into effect on August 1 after a 90-day delay—just as American ...

Alive News "tariff trackers" and investigative reporters shopped at metro Atlanta stores to see if prices have changed.

School staples like backpacks, lunchboxes, pencils, tech accessories, and even glue sticks are particularly vulnerable, as ...

According to a report by Coresight Research, 62% of shoppers say they'll begin back-to-school shopping before August, up over 8 percentage points from last year.

More than half of back-to-school shoppers say they are starting their shopping early this year because they worry that tariffs will push prices higher, according to a survey by the National Retail ...

Back-to-school shopping is starting earlier than usual this year, as families scramble to buy supplies before new tariffs ...

Moms represent a formidable force in the U.S. economy, influencing an estimated $1.6 trillion in annual spending and serving as the primary decision-makers for back-to-school purchases.

Families will pay more for back-to-school essentials such as pens, pencils and backpacks ahead of the new school year.