Asda, which has ditched its Aldi Lidl Price Match scheme this week, has also announced changes to its rewards loyalty scheme.

The supermarket has axed Star Products - which pay shoppers 10% cashback of the price of the item - from its Asda Reward app ...

Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.

British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

Asda has confirmed that it will slash the price of nearly 4,000 products at over 1,2000 stores from today (January 30).

The scheme - which matches the price of certain items with Aldi and Lidl or makes them cheaper than - has been scrapped to ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a lower ...

Asda is welcoming back David Lepley to the supermarket as its chief supply chain officer, to lead its food and general ...

Asda has axed its price-matching scheme with Aldi and Lidl in a bid to stop “dancing to the tune of the discounters”, ...