The flood of kid-friendly, cereal-shilling characters that followed reads like a Who’s Who of American iconography, including ...

Scientific American is part of Springer Nature, which owns or has commercial relations with thousands of scientific publications (many of them can be found at www ...

Friday, March 7 is National Cereal Day and a new survey shows New Yorkers won't be celebrating with one of the country's most ...

For one, we believe its leading market share position in the North American cereal aisle is diluted as its entire portfolio sits in a shrinking category. In our view, this dents its relationships ...