Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

Spotify has debuted new ad tools and capabilities, including 'Gen AI' ads and programmatic ad buying via partnerships.

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

In today’s mobile economy, building a great app is only the beginning. The real challenge lies in getting that app discovered and downloaded in an ...

The announcements came as Spotify held its first advance event in New York Wednesday for advertisers, ahead of the ...

Spotify is expanding its programmatic ad partnerships with Google and Magnite, which will now have access to the music app’s ...

After finally achieving profitability, the streaming platform wants to be a healthy alternative to “doom scrolling.” ...