For Facebook, which had traditionally relied on its right-hand desktop ads, the real challenge was to be able to advertise in its mobile app without being intrusive. That came to fruition with the ...

Microsoft has started testing a free version of Office for Windows that includes ads. Right now, you have to pay for a ...

Scaling app campaigns is the ultimate goal for mobile marketers. It’s the process of expanding your successful marketing ...

As the lines between the gaming and non-gaming worlds continue to fade, gaming publishers are unlocking a massive opportunity: non-gaming advertisers. We’re already seeing a surge of in-app ...

Adam Engst explains how to determine whether any apps on your iPhone may have been unintentionally sharing your location with ...

To balance this out, it appears Microsoft is looking at offering a free version of its suite of apps. As seen by tech site Beebom (via Windows Central), Microsoft tested offering a free, ad-supported ...

“We've signed an exclusive term sheet to sell all of our apps business," Foroughi said during ... TikTok was the last one.” Ads on mobile games primarily marketed other gaming ads to gamers ...

AppLovin intends to sell all of its apps business in the first quarter of 2025 for an estimated $900 million. Following significant growth in its ads business throughout 2024, AppLovin CEO and ...