The collapse of Party City is giving Michaels an opportunity to expand its selection of balloons and other celebration-themed ...

Ballou, a locally owned balloon and party store, opened in Norton Commons on April 12. Here's what to expect from the boutique shop.

Credit: Randee Daddona NOTABLE FINDS: 12-inch ... and outdoor balloon arches for $300. A small store with big ideas, The Brat Shack can outfit you with everything from 35-cent printed ribbons ...

Variety & Customization – Depending on your event theme, you might need different shapes, colors, or custom-printed balloons. Some stores offer personalized balloons with messages, logos, or names ...